API early accessOpening soon — join the launch list for priority access.
The logo engine, now programmable

Generate logos at API speed.

Bring professional logo creation directly into your product. One API for concepts, brand variations, production-ready files, and scalable workflows.

Explore pricing
Priority launch accessIntroductory pricing
Built on the logo platform trusted by businesses worldwide.
400K+business customers
20M+users reached
4.9 / 5Capterra rating
Who builds on it

Built for businesses that own the founder's attention.

You own the customer relationship and the product around it. We supply the invisible logo-generation layer that turns your existing workflow into a higher-value offer.

01

Online logo makers

Your brand, your funnel, your prices — a stronger engine underneath. Custom AI icons in 12 proprietary styles end the recycled-template look users complain about, and stateless processing guarantees we never see your traffic, your users or their logos.

Engine outcome: a visibly better product next sprint — with no generation pipeline left to maintain.
02

Freelance designers & agencies

The first-concept grind rarely makes it onto an invoice. Generate client-ready directions in seconds — you stay in charge of font, palette and icon direction — then refine the winner and export clean production vectors your tools open natively.

Studio outcome: ten directions before the briefing ends, and hours billed for taste instead of grunt work.
03

Domain sellers & registrars

A domain is a promise — show the brand it could become. Bundle a credible visual identity at search, checkout or post-purchase: your product sends one request, stores the returned assets and keeps the buyer inside your own flow.

Commercial outcome: higher attach rate and average order value on every domain sold.
04

Website builders & shop systems

Every site and store setup hits the same wall: "Upload your logo" — and a brand-new business has nothing to upload. One call fills that empty state with a real identity, and the structured design data flows on into your templates: matching colors for the theme, the right font for every heading.

Product outcome: stronger activation — setup ends with a branded site or store, not a placeholder.
05

Incubators, banks & startup institutions

Programs are judged by what founders actually hold in their hands. Ship every early-stage business a real logo and vector asset pack with the account, grant or cohort — delivered at volume through your infrastructure, procurement- and GDPR-friendly.

Service outcome: visible, practical value in every founder's hands — at scale.
06

AI agents & autonomous builders

Agents already register the company, write the copy and deploy the storefront — then stall at the logo, because agent-accessible design tools only fetch existing brands or wait for a human to click export. Here, brand creation is a tool call: structured JSON in, finished files and machine-readable design data out, mid-run and unattended.

Agent outcome: your agent ships the whole business — identity included — without waking a human.
Playground

Play around with the API

Every control below maps to a request parameter — name, slogan, fonts, icon styles, layouts, sizes, spacing. Behind them runs the same engine your API calls will hit: change anything and judge the real output before you write a single line of code.

POST /v1/logos:generate

Rendered live by the engine the API will expose. Demo output only — nothing you type here is stored.

1One successful generation call counts as one request.
2Validation failures are not billed and return machine-readable error codes.
3Deterministic seeds and engine-version pinning make outputs reproducible.
4Request metadata may be retained for billing and diagnostics; brand inputs and assets are not retained by default.
JSON responseInline SVG and optional Base64 PNG.
Binary / multipartEfficient production transfer without Base64 overhead.
Your upload URLDirect delivery into customer-owned storage.
Buy vs. build

A commercial logo engine, not another Logo Maker.

The value is the full production pipeline: concept generation, icon quality, vectorization, performance and continuous improvement.

Requirement
Typical in-house shortcut
Smashing Logo API
Icon originality
Repeated stock-library symbols or inconsistent prompts
Custom AI-icon directions across six styles
User-flow speed
Long waits while a general model generates and retries
Performance-optimized generation for product funnels
Scalable assets
Raster output followed by a separate cleanup step
High-quality vectorized logo output
Operating cost
GPU rental, inference engineering and queue operations
Predictable request-based pricing and managed capacity
Product ownership
A visible third-party consumer journey
White-label integration inside your existing product
A deliberately narrow service
Comic-style champion bodybuilder joyfully yelling while lifting an enormous barbell

Lightweight, Baby!

We do the heavy lifting while keeping the integration light. There’s no hosted project platform for your customers to access. Your backend sends a self-contained request, receives the result, and stays in control of what happens next.

01

One request in

Your backend sends a single JSON call — name, industry, style, colors, layout, formats. No SDK to install, no iframe to embed, no redirect to our site.

Your control: every input field and every customer-facing step.
02

A finished brand out

Seconds later: production-ready SVG, high-res PNG, icon variants, palette and font data. Ship it straight to your customer.

Our responsibility: generation, vectorization, rendering — and the GPUs behind it all.
03

Then we disappear

Store the assets wherever you like and serve them under your domain. We stay stateless: no user accounts, no stored logos, no webhooks to babysit.

Your ownership: files, URLs, projects and the entire customer experience.
The more users you serve, the more you earn

Pricing that scales with your upside

Add premium logo creation to your platform, sell more value to every customer, and turn each API request into measurable ROI.

Annual billingSave 15%
I'm an AI agentnew
You direct the design

Studio

For designers and agencies who make the creative calls themselves — the engine renders exactly what you specify.

$790/mo
$9,480 billed annually
1,000 requests / day
  • Full design control
  • Premium font library
  • 12 proprietary icon styles
  • Clean vectors, fast
  • Self-adjusting logo containers
  • Standard mockups
  • Brand-kit deliverables
Fixed at 1,000 requests per day — step up to Autopilot when your volume grows.
The flagship experience

Enterprise

AI-guided design, hands-on solution engineering and reserved capacity — with the commitments strategic integrations demand.

$4,290/mo
$51,480 billed annually
  • Everything in Autopilot
  • AI Designer chat
  • AI brand descriptions
  • Solution engineering
  • Service-level agreement
  • 50 concurrent generations
Custom capacity will also be available above 1,000,000 requests per day.

Pricing and entitlements are an early commercial proposal and may change before launch. A request means one successful generation or media endpoint call. Input-validation failures are not billed. Customers are responsible for storing and hosting returned assets.

Test the API on your real workflow.

We can define a narrow evaluation around your existing backend, request volume, desired response format and the exact feature surface you want to expose.

Representative request and response examples
Quality, latency and payload review
Feature-tier and integration recommendation

Request a technical evaluation

Tell us what your platform does, your expected daily request volume and whether you prefer JSON, binary, multipart or direct-to-storage delivery.

No purchase required. The public API is still being finalized.
Questions, answered

The questions your CTO and legal team will ask.

Is the API available today?

Not yet — we are onboarding early-access partners now. Joining the list is free, creates no subscription, and gets you sandbox access, launch updates and introductory pricing before general availability.

Who owns the logos our customers generate?

You do. We claim no rights in generated outputs and pass full commercial-use rights to you or your end users — you decide the split in your own terms. One honest note: under current US doctrine, purely AI-generated artwork may not qualify for copyright registration, which is exactly why the trademark route below matters.

Can an AI-generated logo actually be trademarked?

Yes, in principle. Trademark protection covers commercial identity and does not require human authorship — an AI-generated logo is registrable if it is distinctive, used in commerce and not confusingly similar to an existing mark. As with any logo, a clearance search before filing is the sensible step; none of this is legal advice.

How unique are the outputs? Could two of our customers get the same logo?

Icons are generated per request — there is no shared stock-icon pool being reshuffled between customers, which is the classic failure mode of template-based logo makers. Deterministic seeds mean identical results happen only on purpose: the same inputs with the same seed reproduce a logo, different seeds diverge. No generative system can promise global uniqueness, so we don't — but collisions by design are off the table.

How deep is the white label — can end users ever discover who is behind it?

There is no SMASHINGLOGO branding anywhere in the surface area: no watermarks, no vendor fingerprints in the SVG, PNG or JSON, and neutral error messages. The partner agreement adds the contractual side, including a commitment never to market to your end users. The EU AI Act's machine-readable marking for AI-generated images discloses that content is AI-generated — not who generated it — and is implemented without any visible watermark.

What happens to the data we send you?

By default, nothing stays: stateless mode processes brand inputs within the scope of the request and retains neither inputs nor generated assets — the response you receive is everything that exists. We keep only billing metadata such as request counts and timestamps. A GDPR data-processing agreement, sub-processor list and processing documentation are part of partner onboarding.

What are the rate limits — and what about a Black Friday spike?

Every plan has a sustained request rate with burst headroom on top, and temporary limit raises can be scheduled ahead of promotions or cohort onboarding days. At the limit you get clean 429 responses with Retry-After — requests are never dropped mid-generation. Overage terms are stated up front, not discovered on an invoice.

What exactly do we get back per generation?

A true vector SVG with real paths — not an auto-traced bitmap — plus high-resolution PNG renditions and structured JSON metadata: palette, fonts, layout and icon descriptors. The JSON is what lets you build your own editing and brand-kit features on top without ever calling us again for a color swap.

Can end users edit or regenerate their logo later?

Yes. Store the request parameters and seed and you can re-render or produce controlled variations at any time, on any pinned engine version. Layout, font and color changes need no regeneration at all — the JSON metadata carries everything your own editing UI needs.

You run a consumer logo maker yourselves. Why would a competitor use your engine?

Because the protection is structural, not just contractual: stateless mode means we cannot mine your traffic — brand names, volumes and outputs are simply not retained. The agreement additionally excludes using partner data for training or marketing and includes non-solicitation of your end users. You get ten years of engine development without funding a competitor's insight into your business.

How long does integration realistically take?

The first logo takes minutes: one REST endpoint, a sandbox key and copy-paste examples. A production integration — a checkout upsell or a full generation UI — is typically days, not quarters, and early-access partners get direct engineering support while they build.

What happens if we leave?

Everything already generated stays yours, forever — rights are never revoked at termination. Because outputs are open formats, nothing you shipped depends on our runtime, and in stateless mode there is no stored data left to delete. Lock-in is a pricing strategy; we would rather be kept by being good.

Built for production

Creative quality without infrastructure headaches.

Give your team a stable, observable integration while Smashing Logo handles design generation and rendering.

✓ Predictable JSON responses
✓ Idempotent requests
✓ Async jobs and webhooks
✓ Usage dashboards
✓ Secure asset URLs
✓ Sandbox environment
Get there first

Your users’ next brand could start with one API call.

Join the early-access list to receive launch updates, priority onboarding, and introductory pricing details.