Purchases

Full Ownership

Upon acquisition, full and exclusive ownership of the logo is transferred to the purchaser. The purchaser is granted all rights to use, register, trademark, and legally protect the logo without limitation. Each logo is individually generated as a one-of-a-kind design using advanced AI technology and is not derived from pre-existing or reused assets. The design is never resold, reassigned, or licensed to any other party. From the moment of transfer, all rights, title, and interest in the logo belong solely and permanently to the owner.

Satisfaction Guarantee

We back every purchase with our 30-Day Satisfaction Guarantee. If you change your mind after buying, you can exchange your logo for a different one — no questions asked. It's completely risk-free: you either end up with the logo you love, or you simply switch to another design within 30 days.

Post-Purchase Editor

Web-Ready Files

This feature includes logo files that are specially optimized for use on websites, blogs and even in your email signature. You'll receive files in various practical formats: 'Trimmed' for a compact design without any extra space, 'Square' for ideal use as profile pictures and last but not least - 'Margin' for a clean look with whitespace around the logo. Perfect for ensuring your logo looks professional everywhere online.

In case your logo contains an icon, you will also receive a standalone version of the icon and the company name as well.

Transparent PNG Files

Enhance your brand's versatility with this feature. A transparent PNG file allows you to seamlessly integrate your logo across any background. This flexibility ensures your logo looks great on websites, marketing materials, and merchandise without any awkward color clashes. With transparent PNGs, you maintain the visual integrity of your design, ensuring a professional appearance in every application.

All Colors Included

This option provides you with multiple color variations of your main logo, including inverted colors, black and white versions, and more. It’s perfect for ensuring your logo adapts to different backgrounds and contexts, giving you the flexibility to maintain brand consistency across all your marketing materials.

Print-Ready Files

Take your logo beyond the screen. With Print-Ready Files, you’ll receive high-resolution vector formats (PDF and EPS) that scale perfectly to any size without losing quality. Whether you’re printing business cards, t-shirts, packaging, or signage, your logo will always look sharp and professional. These files give you the flexibility to work with any print shop or designer, ensuring flawless results every time.

Branding Guidelines

Your brand is more than just a logo — it’s the colors and fonts that make it recognizable everywhere. With Branding Guidelines, you’ll receive a simple but powerful reference sheet that lists your logo’s exact color codes and font names. This makes it easy to keep your brand consistent across websites, social media, business cards, and any future designs. Think of it as a mini brand book that ensures your visuals always look professional and on point.

Social Media Kit

Show up consistently across every platform. The Social Media Kit includes ready-to-use profile and cover images, perfectly formatted for Facebook, Instagram, TikTok, YouTube, LinkedIn, Pinterest, and more — so your brand looks professional everywhere your audience finds you.

Promo Video

Turn your brand reveal into a moment to remember. The Promo Video is a cinematic 10-second clip that combines industry-relevant imagery with dramatic pacing to build anticipation — and then delivers a powerful reveal of your logo. It’s perfect for sharing on social media, adding to presentations, or using as an intro for your website or videos. Whether you’re launching your brand for the first time or looking to make a bigger impact online, this short promo video gives your logo the spotlight it deserves.

Logo Animation

Bring your brand to life with ready-to-use logo animations that add motion and energy to your identity. Delivered in GIF format, they’re perfect for websites, presentations, and social media — making your brand more dynamic and memorable everywhere it appears.

QR Code Generator ™

Introducing the QR Code Generator ™ - Elevate Your Brand with Every Scan!
Whether you're a bustling restaurant looking to modernize your menus, a fitness studio aiming to simplify snack purchases or a real estate agent providing instant access to property details and virtual tours - our QR Code Generator is designed for over 1000 Industries and all kind of use cases.

QR Code is a registered trademark of DENSO WAVE.

Rebrand Forever

The Last Logo You’ll Ever Need to Buy.

Brands change. Styles change. Your business will evolve — and your logo should evolve with it. With our ‘Rebrand Forever’ guarantee, you only pay once. Whenever you need a fresh look — next year or ten years from now — you can come back and create your new logo completely free, as many times as you like. That means no more agency fees, no redesign costs, and no surprises. It’s the last logo you’ll ever need to buy.

Cinematic Logo Intro

Remember the feeling of watching a Disney or Pixar movie and being captivated by those iconic animated intros? Now imagine your own brand logo getting that same magical, cinematic treatment.

Smashing Membership

One project is not enough for you? You're full of ideas and are going to need a logo every time you start a new project? Become a member of the "Smashing Logo" family and get a 30% discount on each new logo. You can also share this exclusive offer with your family and friends. Furthermore your customer support requests will be prioritized.

IconFlex™ - Customize Your Icon

Unleash your creative potential with our newest product IconFlex™. The Premium package unlocks exclusive access to advanced AI-powered icon customization, allowing you to personalize every detail of your logo's icon — making it uniquely yours.

Enjoy 30 days of free access to this AI-powered customization feature in your account after the purchase, giving you plenty of time to perfect your icon.

Priority Support

Premium customers get priority access to our support team. Your questions move to the front of the line, so you receive faster replies and never feel stuck when you need help.

Web Design Concepts

Explore how your brand could come to life online with uniquely branded one-page website concepts tailored to your logo, style, and business. A simple and quick way to visualize your future website before building anything.

Business Cards

Get a business card design built around your logo and brand style, helping you make a strong and professional first impression. Designed to match your visual identity and carry your brand confidently into the real world.

Email Signature

Transform plain email sign-offs into branded signatures that make every email feel more professional, trustworthy, and consistent with your business identity. It’s a simple way to reinforce your brand in every interaction.

Full Ownership + Ultra-High-Resolution File

Your logo already looks promising. Now take the final step from concept to completion. With full ownership rights and a high-resolution file, your logo becomes the polished version your brand deserves.

Satisfaction Guarantee

We back every purchase with our 30-Day Satisfaction Guarantee. If you change your mind after buying, you can exchange your logo for a different one — no questions asked. It's completely risk-free: you either end up with the logo you love, or you simply switch to another design within 30 days.

Post-Purchase Editor

The Post-Purchase Editor gives you full control to fine-tune your logo after the purchase. Adjust colors, fonts, text, and overall layout with ease—perfect for quick refinements and final touches. If you’d like to explore icon variations or deeper icon adjustments, IconFlex is available as an optional add-on, giving you extra creative flexibility whenever you need it.

Web-Ready Files

This feature includes logo files that are specially optimized for use on websites, blogs and even in your email signature. You'll receive files in various practical formats: 'Trimmed' for a compact design without any extra space, 'Square' for ideal use as profile pictures and last but not least - 'Margin' for a clean look with whitespace around the logo. Perfect for ensuring your logo looks professional everywhere online.

Transparent PNG Files

When placing your logo on a photo, banner, or any colored background, you don’t want a solid rectangle behind it. Transparent PNG files do not have a background color. This makes them essential for website hero images, social media, ads, and mockups, where your logo needs to blend naturally with the visual underneath.

Additional Color Versions

This option provides you with multiple color variations of your main logo, including inverted colors, black and white versions, and more. It’s perfect for ensuring your logo adapts to different backgrounds and contexts, giving you the flexibility to maintain brand consistency across all your marketing materials.

Print-Ready Files

Take your logo beyond the screen. With Print-Ready Files, you’ll receive high-resolution vector formats (PDF and EPS) that scale perfectly to any size without losing quality. Whether you’re printing business cards, t-shirts, packaging, or signage, your logo will always look sharp and professional. These files give you the flexibility to work with any print shop or designer, ensuring flawless results every time.

Branding Guidelines

Your brand is more than just a logo — it’s the colors and fonts that make it recognizable everywhere. With Branding Guidelines, you’ll receive a simple but powerful reference sheet that lists your logo’s exact color codes and font names. This makes it easy to keep your brand consistent across websites, social media, business cards, and any future designs. Think of it as a mini brand book that ensures your visuals always look professional and on point.

Social Media Kit

Show up consistently across every platform. The Social Media Kit includes ready-to-use profile and cover images, perfectly formatted for Facebook, Instagram, TikTok, YouTube, LinkedIn, Pinterest, and more — so your brand looks professional everywhere your audience finds you.

Promo Video

Turn your brand reveal into a moment. This cinematic 10-second promo builds anticipation with striking visuals and delivers a powerful logo reveal. Perfect for social media, presentations, websites, and video intros, it’s an effortless way to make a strong first impression. Delivered in high resolution, with no watermarks or platform branding, your logo takes the spotlight from the very first frame.

Logo Animation

Make your branding more dynamic with ready-to-use logo animations. Provided in GIF format, they’re easy to use across websites, presentations, and social media—adding motion wherever your brand is shown.

QR Code Generator ™

Whether you're a bustling restaurant looking to modernize your menus, a fitness studio aiming to simplify snack purchases or a real estate agent providing instant access to property details and virtual tours - our QR Code Generator is designed for over 1000 Industries and all kind of use cases.

QR Code is a registered trademark of DENSO WAVE.

Logo Mockups

Showcase your logo in professional, industry-ready mockups that transform abstract ideas into clear visuals. Ideal for presentations, pitch decks, investor meetings, bank appointments and other key conversations where first impressions matter. These mockups help you communicate faster, look more established, and build trust — even at the earliest stage of your brand.

Rebrand Forever

Brands change. Styles change. Your business will evolve — and your logo should evolve with it. With our ‘Rebrand Forever’ guarantee, you only pay once. Whenever you need a fresh look — next year or ten years from now — you can come back and create your new logo completely free, as many times as you like. That means no more agency fees, no redesign costs, and no surprises. It’s the last logo you’ll ever need to buy.

Classic Logo Intro

Choose from 15+ styles, selectable after purchase — ranging from from clean and minimal to energetic, modern, and creative. Perfect for YouTube videos, websites, presentations, ads, and social media, with a wide selection previewed in the demo video. One logo. Endless ways to reveal it.

Cinematic Logo Intro

We all remember the excitement of watching a Disney or Pixar movie and being instantly captivated by its opening animation. Now imagine that same cinematic atmosphere setting the stage for your brand logo, creating a reveal that feels special from the very first second.

Smashing Membership

Become part of the Smashing Logo family and get 25% off all new logo purchases and add-ons in your account. If you’re planning to make some upgrades, the membership quickly pays for itself—and the exclusive discount can even be shared with family and friends for added value.

IconFlex ™

We’re sure you fell in love with your icon when you bought it—but tastes evolve and ideas change. If you ever feel like refining a detail or exploring a fresh variation, this add-on gives you the flexibility to adjust your icon without starting over, so your brand can evolve while staying true to what you love.

Priority Support

Get priority access to our support team, ensuring your questions are handled first. This means faster responses, less waiting, and quick guidance whenever something needs clarification—so you’re never left feeling stuck or unsure at any point in the process.

Web Design Concepts

Explore how your brand could come to life online with uniquely branded one-page website concepts tailored to your logo, style, and business. A simple and quick way to visualize your future website before building anything.

Business Cards

Get a business card design built around your logo and brand style, helping you make a strong and professional first impression. Designed to match your visual identity and carry your brand confidently into the real world.

Email Signature

Transform plain email sign-offs into branded signatures that make every email feel more professional, trustworthy, and consistent with your business identity. It’s a simple way to reinforce your brand in every interaction.